Welcome to the Digital Media Academy!

Since 2022, the Digital Media Academy (formerly known as the Online Media Academy) has empowered over 42 young people to become industry-ready TV and radio producers, social media influencers, and digital content creators. Our mission is to equip aspiring media professionals with the technical skills and creativity to thrive in today’s digital landscape.

The Digital Media Academy June-July 2025 cohort will focus on providing hands-on training in key areas, including:

TV Production using industry-standard software like OBS and VMIX.

Photo and Video Camera Usage for high-quality visual content creation.

Graphics designing for compelling and professional digital visuals.

Video and Audio production to craft engaging multimedia content.

Artificial Intelligence (AI) for Digital Content Creation, exploring how AI can streamline and enhance creative processes.

The 2025 cohorts will also feature an exciting Digital Communication Workshop—a unique opportunity for participants to connect with industry professionals, including TV and radio broadcasters, as well as digital marketers. This workshop is designed to foster collaboration, networking, and knowledge sharing, helping participants stay ahead in the rapidly evolving media landscape.

Learning Schedule

Program Objective

To equip participants with practical skills in digital media production, content creation, AI integration to prepare them for the digital economy.

Module 1: Orientation & Digital Entrepreneurship Workshop 

This module introduces participants to the structure of the digital economy, exploring how the internet and digital tools have transformed work, business, and content creation. Learners will explore various entrepreneurial opportunities in the digital space and evaluate the skills needed to start and grow media and digital based businesses.

Module 2: Digital Content Creation

Participants will learn the principles of content strategy, planning, and storytelling across platforms. They will understand audience engagement, trends in content consumption, and how to create compelling content tailored for YouTube, Instagram, TikTok, and blogs.

Module 3: Camera Use & Photography

This module teaches camera fundamentals including composition, lighting, and focus. Participants will engage in practical photography sessions and learn to edit and enhance images for use in digital campaigns.

Module 4: Video Production & Editing

This practical module focuses on mastering video production tools and techniques. Participants will learn how to record a footage, capture sound, and edit content professionally using software like Adobe Premiere Pro, DaVinci Resolve or Filmora 

Module 5: Graphic Design & Visual Communication

Students will be introduced to graphic design concepts including layout, color theory, typography, and branding. They will practice creating flyers, posters, and social media graphics using Canva and Adobe Illustrator.

Module 6: Live Streaming & Virtual Broadcasting

Trainees will gain hands-on skills in setting up and running livestreams using OBS Studio and VMix. They will learn to create lower thirds, transitions, switch between sources, and broadcast events on multiple platforms simultaneously.

Re-do of Live Streaming exploring other areas and tools and Review of all Media Equipment used in broadcasting,Video production and graphics designing Projects

Final Module: Pitching, Demos & Graduation

In the final module, participants present their digital products or systems developed during the program. They will receive feedback from peers and facilitators and participate in a graduation ceremony where certificates are awarded.


Digital Media Academy

NAME INSTITUTION
KANKUNDA FAUSTA USJM
Emmanuel Ahimbisibwe USJM
Ahimbisibwe Darius USJM
ANANURA AUSTIN. USJM
NUWAGABA DAPHINE BSU
NUWAMATSIKO RAYMOND USJM
NASASIRA RITAH MIU
AINEMBABAZI JUDITH MIU
ANNEX KANSHSBE USJM
CHRISTINE NAMBAZIRA MIU
SSITENDA NUSUFAH MIU
AMPAIRE SUSAN MIU
MUSONI BRIAN MIU

Or contact us at;

Head office: Plot 24 High Street, former standard chartered bank building Mbarara-Uganda.

Tel (office); 0393252650/0759283134, email:rtushabe10@gmail.com